Everybody Wants to Know About the Winter
A super El Niño is loading the Pacific, but wet doesn't mean snow. Why the freezing level, not the ocean temperature, decides the 2026-27 Sierra winter.
TWENTY-FIVE DAYS
Meta settled for up to $17.1 billion and the stock closed up. A promise-by-promise audit of all ten changes, including a teen cap set above what teens use.
Part Two - A PRODUCT THAT USES YOU
"Instagram changed from a product that you can use into a product that uses you." Meta whistleblower Arturo Bejar, under oath in Oakland.
HOOK. HOLD. HARVEST. HIDE.
Coop examines the Meta trial, social media design and what people give up for the feed. Read his account, commentary and the evidence he cites.
Don't Buy the Godzilla Ticket Yet
Coop’s July 2026 look at El Niño, Pacific forecasts and the difference between a wet Sierra storm and a snowy one. Read the outlook and its limits.
The Gravity Problem, Part II: The Empire Answers Back
Coop examines Vail Resorts, the Epic Pass business and investor pressure in part two of The Gravity Problem. Read his take on who shapes the ski industry.
Who Really Owns the Soul of the Sport Now?
Who Really Owns the Soul of the Sport Now? A 33-year industry veteran traces action sports culture from garages to global holding companies. Part I of II.
Can Freeride Stay Wild? A Voice from the Other Side of the Microphone
Freeride has built its culture on freedom. Now the FIS owns the FWT, and the Olympics are calling. Let’s break down what the sport stands to lose — and what the TJFS gets right.
Who Really Owns This Town?
Who Really Owns This Town? South Lake Tahoe's VHR Crisis - The 900-permit VHR cap takes effect April 23. Follow the money, meet the workers who can't afford to stay, and learn what South Lake Tahoe's city council must do next.
We Had a Winter. Just Not the One We Ordered.
Coop looks back at Tahoe’s 2025–26 winter, the snow, the rain and the season that unfolded. Read his assessment and the weather evidence behind it.
$3 Billion and Counting
UC Davis measured Lake Tahoe clarity at 62.3 feet in 2024. Every pollution target was met. The lake got worse anyway. Coop's Corner investigates why.
"Seven Forty-Six"
Nearly 2,000 ski instructors have joined a federal wage lawsuit against Vail Resorts. Coop breaks down who is owed what, and why $7.46 is the whole story.






















































