We Live Here. We Work Here. We Watch the Sky.

Coop swimming off Sunshine Daydream sailboat in Emerald Bay, Lake Tahoe

Lake Tahoe is home. A cup'o'joe, eyes on the sky, and a day that might take us from the mountain to the lake. That’s the place Cooper Marketing & Media comes from.

I’m Coop, former Coastie and Rescue Swimmer #69, one of the first hundred. So Others May Live. Still a Silver Fin. That training stays with me: read the situation, work the problem, and look after the people beside you.

For over 20 years, I’ve reported on Tahoe weather and life outside for The Weather Channel, Fox KTVU2, NBC Bay Area, ABC7, KRON4 and KCBS. I bring that experience to the brands I work with, whether we’re sorting out a message, filming a story, or getting a website ready for business.

I help outdoor businesses explain what they do, show the people behind it, and give customers a clear next step. We start with your goals and budget, agree on the work, then get after it. You’ll work directly with me.

Off the clock, it’s skiing, sailing, Sunshine Daydream, and time with my wife and our wolves, Thor and Bella. Plenty to be grateful for. Always more to learn.

The Storm Recap Coop joins Jim Cantore on AMHQ, The Weather Channel's national morning broadcast, breaking down 72 hours of relentless snowfall that buried Lake Tahoe and the Sierra under 4+ feet of fresh powder.

The Pattern Analysis Live on The Weather Underground, Coop sits down with Mike Bettes, Alex Wilson, and Dr. Ñab to unpack the atmospheric drivers behind California's winter weather—and what it means for the Sierra.

The Regional Deep Dive Coop returns to The Weather Channel's national desk with Jordan Steele and Jim Cantore to discuss evolving storm patterns across California and the high Sierra.