We Live Here. We Work Here. We Watch the Sky.
Cooper Marketing & Media started the way most good things do in Tahoe, early morning, cup'o'joe in hand, eyes on the horizon.
I'm Coop; former Coastie, Rescue Swimmer #69, one of the first hundred. So Others May Live. Still RS#69. Still a Silver Fin. Still live by it. That training shaped how I approach everything: assess the situation, build the team, work the problem, execute.
For 17 years, I've been the go-to voice for Tahoe weather and outdoor lifestyle across The Weather Channel, Fox KTVU2, NBC Bay Area, ABC7, KRON4, and KCBS, but that's only part of the story. At Cooper Marketing & Media, we bring that same discipline to branding, marketing, communications, and creative strategy. We dig into the challenge, build what's needed, and deliver work that holds up.
Lake Tahoe is home. Skiing, sailing, Sunshine Daydream, chasing dawn patrol with my wife and our wolves, Thor and Bella—that's the life. But when it's time to work, we work. No shortcuts. No fluff. Just a strategy that fits and execution that delivers.
Reading conditions matter whether it's a storm cycle or a market shift. Knowing when to commit and when to hold. That's how we operate. That's how we win for the brands we partner with.
The Storm Recap Coop joins Jim Cantore on AMHQ, The Weather Channel's national morning broadcast, breaking down 72 hours of relentless snowfall that buried Lake Tahoe and the Sierra under 4+ feet of fresh powder.
The Pattern Analysis Live on The Weather Underground, Coop sits down with Mike Bettes, Alex Wilson, and Dr. Ñab to unpack the atmospheric drivers behind California's winter weather—and what it means for the Sierra.
The Regional Deep Dive Coop returns to The Weather Channel's national desk with Jordan Steele and Jim Cantore to discuss evolving storm patterns across California and the high Sierra.
