Get ski-season ready with Kirkwood Ski Team’s pre-season dry land conditioning program! Starting Sept 18, athletes train for strength, endurance, mobility, and focus at South Tahoe CrossFit with Athletic Director & former Nor-Am racer Kylese Markt. Build your base now for a strong, injury-free season.

The Freeride World Tour makes its long-awaited return to Alaska in 2026 with the YETI Alaska Pro in Haines. Discover why this legendary freeride venue is a must-watch event for athletes and fans worldwide.

Discover how U.S. women’s alpine ski racers dominated the South American Continental Cup in Ushuaia, showcasing talent that inspires Kirkwood Ski Team athletes. Read about Mary Bocock, Liv Moritz, and Tatum Grosdidier’s standout performances and what it means for the future of ski racing.

Learn how distractions hinder effective climate action and discover mindful strategies to refocus your energy. Join us in prioritizing purposeful action for a sustainable future.

Lindsey Vonn earns a comeback nomination at the ESPYs, while Para snowboarder Noah Elliott vies for Best Athlete with a Disability. Vote now and cheer on our ski heroes at the 2025 ESPY Awards!

Exciting coaching changes are fueling the Stifel U.S. Alpine Ski Team’s momentum into the 2025-26 season. Meet the fresh faces and returning legends set to drive podium success toward Milano Cortina 2026!

Join us at Kirkwood Mountain Resort for Tahoe Freeride Series Stop #3! Fresh snow, dual comps, and legendary terrain await. Bring your cow bells, air horns, and #StokeLevel energy to cheer on the next generation of freeride athletes. Don’t miss the action—plan your trip today!

FWT 2025 is heating up with 12 wildcards! Returning champs, rising stars, and comeback athletes like Ross Tester, Arianna Tricomi, and Justine Dufour-Lapointe join the roster.

Join Coop and the Restoring the Lake Depths Foundation as they remove over 2,000 pounds of debris from Lake Tahoe's East Shore. Learn how you can support ongoing efforts to preserve the lake’s natural beauty through clean-up missions and volunteer opportunities.

Get ready for an epic La Niña winter in the Sierra! With cooler Pacific waters signaling a season of Cold Smoke Pow, explore our predictions and prepare for a 694-inch snowfall. Check out our Lake Tahoe Weather Page for updates and safety tips. Stay stoked and join the fun on KTVU2, The Weather Channel, and more!

Discover Alaska Airlines' new nonstop routes for 2025, offering thrilling adventures from ski destinations like Vail and Salt Lake City to surf spots in Costa Rica. Check flight deals from SFO, OAK, SAC, and RNO for the best prices on your next winter getaway. Get ready to shred the gnar with Alaska Airlines' expanded travel options!

Discover the thrilling announcement of the 2030 Winter Games in the French Alps and the 2034 Games in Salt Lake City. Join us in cheering for the future of winter sports and our KSEF athletes as they aim to compete on these world-class stages. #StokeLevelPinned

Explore why it's time for President Joe Biden to step aside for Vice President Kamala Harris and Governor Gretchen Whitmer. Learn how their leadership can preserve democracy, tackle key issues, and unite America against divisive agendas like Project 2025.

Stay updated on the Royal Fire near Truckee, California, with insights from local Coop. Discover the current status, firefighting efforts, and safety measures. Tune into 101.5 Truckee Tahoe Radio for real-time information. #RoyalFire #FireSafety #TahoeStrong

Stay updated on the Royal Fire near Donner Summit, with 169 acres burned and 0% containment. Access evacuation information, fire impact on I-80 and ski resorts, and live reports from 101.5 Truckee Tahoe Radio. Ensure safety in the Tahoe Basin and support our firefighters. #RoyalFire #TahoeStrong

Discover how the California Tahoe Conservancy’s 2024-2029 Strategic Plan aims to enhance Tahoe’s environmental health and community vitality. Explore sustainable solutions inspired by global eco-conscious destinations.

Protect Lake Tahoe from the spread of invasive aquatic plants. Discover how the Eyes on the Lake program, Restoring the Lakes Depths Foundation, and Tahoe Keepers are preserving our waters. Get involved in the fight to maintain Lake Tahoe's pristine beauty. Clean, drain, dry, and stay vigilant to keep Tahoe blue.

Discover affordable, family-friendly skiing with the Cali Pass. Escape the high costs and crowds of Tahoe's corporate resorts. Enjoy easy access, legendary terrain, and a true California mountain lifestyle.

Explore the effects of climate change and La Niña on winter snowfall in Lake Tahoe and the West Coast. Learn about California's drought conditions, Governor Newsom's water strategy, and how you can support organizations like Protect Our Winters (POW) in advocating for climate resilience. Stay informed with Cooper Marketing and Media.

Discover why Cooper Marketing and Media advocates mindfulness and tolerance in conflict and inequality. Learn about creating a sustainable, just future from ancient philosophers and contemporary thinkers. Embrace the power of mutual respect and freedom of speech to build a better world together.