https://www.coopermarketing.org/lake-tahoe-weather

About Cooper Marketing & Media | Our Story & Expertise

The Voice of Lake Tahoe — communications leader, outdoor advocate, and results‑driven partner to businesses, municipalities, and 501(c)(3)s.

Coop is a seasoned communications strategist dedicated to helping mission-driven organizations clarify their message, protect their reputation, and deliver measurable results. With over 20 years of experience across the outdoor, hospitality, and public-interest sectors, Coop pairs executive discipline with authentic storytelling to elevate brands, engage communities, and drive meaningful impact.

Today, Coop operates as one integrated team with Court Leve Productions serving as Business Development Director at CLP while leading strategy, PR/crisis communications, and content systems alongside world‑class photo and cinematic video (including FAA‑licensed aerials). One brief. One budget. One timeline. No silos.

Coop is the definitive authority on winter weather in the Tahoe region, providing sought-after reporting and insights. His analysis is featured across major media, including live appearances on The Weather Channel, FOX Weather, FOX KTVU2, NBC Bay Area, and KCBS Radio. His background serving as Director of Communications & Public Relations for Cali Pass Resorts and the Restoring the Lakes Depths Foundation provides a deep understanding of the mountain economy.

Career highlights

  • Entrepreneurship: Owner, Cutting Edge Sports | South Shore Customs—ground‑level understanding of outdoor retail and community needs.

  • Resort leadership: Director roles at Kirkwood Mountain Resort (Retail & Rental Operations; Marketing & Strategic Partnerships), sharpening brand development, revenue growth, and guest experience.

  • Community service: President, Kirkwood Ski Education Foundation—advocating for youth safety, performance, and leadership through sport.

  • Public voice: Recognized regionally as the “Voice of Lake Tahoe.”

Service & resilience
A former U.S. Coast Guard Aviation Survivalman / Rescue Swimmer (RS#69)—one of the first 100 to earn the qualification—Coop brings precision, readiness, and calm under pressure to every engagement.

How Coop shows up

  • Clarity first: plain language, aligned objectives, honest readouts.

  • Calm in the storm: crisis planning, media training, rapid response.

  • Stewardship: respect for people, place, and budget; accessibility built in.

  • Craft with purpose: story, tone, and visuals that move people to act.

  • Accountability: dashboards tied to outcomes—not vanity metrics.

Whether briefing a board, launching a campaign, or filming on a ridgeline, Coop’s goal is the same: help good organizations stand apart, stay trusted, and scale their impact—with the steady, mindful energy that keeps the #StokeLevelHigh.

Video: Coop, a regular weather contributor, is interviewed by Mike Bettes and Alex Wilson on the national broadcast, The Weather Underground, about weather patterns across California and the Sierra.

Ready to Rock!